The Secret to Successful Trade Show Displays


Whether you’re preparing for your first trade show or want to update your current exhibit, there is a large selection of trade show displays  available today in a wide range of sizes, shapes and prices. With options ranging from portable units and hybrids to modular trade show displays that can be reconfigured and expanded into almost any design, it can be hard to know where to start. 

That’s why perhaps the most important element of a successful display is choosing the right trade show display from a quality trade show supplier. Anyone can sell you an exhibit online, but a knowledgeable trade show display company will help you choose the best option for your specific budget, goals and exhibit schedule. 

Here are some things to consider when deciding where to purchase your trade show display: 


 A company that is experienced in exhibit marketing, exhibit design, graphics and more can help you define your trade show goals, maximize your budget, avoid potential issues, and select the best display option for your needs. 


 While some companies that sell trade show displays offer products from one manufacturer, most work with several manufacturers. Look for a company with a good selection of displays in your target price point. The product information should be clear and easy to understand. 


A good trade show display company will be focused on making sure you get the right display for your needs, not on just making the sale. You should feel comfortable asking questions, and shouldn’t feel pressured or hurried to make a decision. 


Before making a purchase, make sure you understand the company’s policies on warranties, returns, lead times, artwork specifications and the approval process. 

Additional services

Some companies offer a range of trade show services such as exhibit design, graphic design, graphics production services, rental displays, storage and more. If you need any of these services, a “one-stop shop” can be a convenient option. 


So there you have it: the secret to successful trade show displays is to start with an expert trade show display supplier. Their advice and guidance will help ensure that your display meets your expectations and marketing goals.