4 Ways to Attract More Visitors to Your Booth at Trade Shows Trade show booths are avenues to advertise your product to the attendees and also obtain their contact information for further leads. Preparation and planning can help you make a success out of your trade show experience by providing more exposure to your brand and obtaining new leads. Generating traffic to your booth is the prerequisite for a successful trade show. In this article we will detail four simple and effective ways to generate traffic to your booth for a successful trade show. Following these simple tips will help you increase booth traffic and also help increase exposure to your brand. 1 - Have an open and friendly booth – If your booth staff is people friendly and amicable, it will help increase interactions and attract more visitors to the booth. In most trade shows it is helpful for your booth staffers to be active in engaging the people passing by your booth – it helps to have professionals train your staff prior to the event. 2 - Use free giveaways as your brand promos – You will increase your booth traffic by giving free giveaways to the attendees who are willing to provide their business cards in return. Make sure the giveaways have your brand name and contact information imprinted on them, this way you get the benefit of brand advertisement. You will need to make a prudent decision on the budget you are willing to spend on the free giveaways. A few ideas for inexpensive giveaways are – candies, water bottles, popcorn, pens and notepads. Some more expensive giveaways are: tote bags, calculators and t-shirts. You can draw up your budget depending on the type of attendees you are expecting, and the return on investment. 3 - Engage visitors with entertainment at your booth – You can employ a “wheel of fortune” at your booth to attract visitors to try their luck at winning prizes – these wheels can be rented inexpensively so you don’t need to buy one, or you can also have a raffle or lucky drawings from business cards dropped in a bowl. Another popular but slightly more expensive option is the use of “caricaturist”. As your visitors wait in line to have their caricature made you can interact with them and provide them information about your products and services. Make sure you ask them to drop in their business cards. 4 - Use eye-catching graphics – Make sure your booth looks attractive and colorful so that it catches the eye of attendees passing by. Your graphics should be well designed to shout out your brand name as clearly as possible and you can consider using lights to highlight your message. The collateral literature you distribute should provide crisp and clear information about your products or services and when possible the pamphlets or leaflets should reflect the graphics on your booth. Following these simple tips will enable you to attract more traffic to your booth and improve your brand exposure thus providing you better return on investment at a trade show. Related Trade Show Articles How to Care for Pop Up Displays Types of Trade Show Displays and Exhibits Attracting Visitors With Trade Show Magicians 4 Ways to Attract More Visitors to Your Booth at Trade Shows